Brand
The brand is one of Mekonomen’s most important assets and its development and management are central to Mekonomen’s strategic work.
The Mekonomen brand has been strengthened significantly since 2007 and recognition has increased sharply in all countries. Strategic cooperation was initiated within marketing using TV channels in Sweden and Norway in 2007 and in Denmark in 2008.
The Mekonomen brand is associated with value for money, overall solutions, innovation, knowledge and high quality. Since 2007, the target groups have expanded and campaigns have been directed at, for example, modern families with children and companies. All forms of concept development and communication are based on strengthening the transfer of the brand to Mekonomen making CarLife simpler for consumers and companies.
During 2008, a major effort involving the renewal of the graphic profile and new store concept was initiated. Mekonomen currently has three levels in its store concept;
Mekonomen store
New store concept with a focus on a broader target group – wider range of accessories.
Mekonomen Medium
Mekonomen store with workshop in the same unit. Read more about the new store concept.
Mekonomen Mega
Mekonomen store and workshop in the same unit, has Mekonomen’s widest range of products and services. Read more about the new store concept.
Partnerships
Health, sports and an active lifestyle are of utmost importance to Mekonomen. Consequently, we cooperate with Södertälje ice-hockey club, Hammarby football, Leksands IF and Brommapojkarna.